Analyst: Slim Model Xbox Accounted for Just 40% of Sales

July 16, 2010

The new model of Xbox 360 caused a good deal of console sales in the month of June, but discounted old hardware sold more.

Microsoft’s redesigned box accounted for 40% of the 451,700 Xbox 360s it sold in June, said Wedbush Morgan Securities analyst Michael Pachter in a note to investors on Friday.

But, he pointed out, nearly as many sales — 35% — were of the inexpensive Arcade model, which Microsoft reduced to a clearance price of $150. The retailer Wal-Mart offered a $50 gift card with each Arcade purchase, thus temporarily lowering the effective price of the hardware to a rock-bottom $100.

The balance of Xbox 360 console sales were made up of Pro and Elite units, which were also reduced in price by $50 as Microsoft clears them off shelves to make way for the $300 Slim box. So the price drop that spurred the majority of Xbox sales last month won’t last.

Microsoft has not announced a package for the redesigned Xbox 360 at the $200 price point.

Photo: James Merithew/

This post has been written by Chris Kohler on July 16, 2010 2:34 pm couresy of


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: