Bing Adds Porn Search Domain to Safeguard Users

June 17, 2009

Microsoft’s Bing created waves when it launched a couple weeks ago.  The new search engine from Microsoft reportedly even had Google a bit nervous.  Many users took it for a test drive.  One thing that some noticed was that upon turning SafeSearch off, pornographic results, including video clips began showing up — like in Yahoo and Google.  Unlike those competitors, though, putting the mouse over the clips (as well as non-adult clips) would start them playing, complete with sound, a featured dubbed Smart Motion Preview.  The touted feature fast became a public relations nightmare for Microsoft.    

Faster than you can say "NSFW", Microsoft dreamed up a solution, creating a new domain for porn searches, differentiating them from other results.  The new domain explicit.bing.net will route the pornographic results into Bing — pictures and clips from adult websites — when SafeSearch is disabled.

Bing general manager Mike Nichols describes, "Potentially explicit images and video content will now be coming from a separate, single domain.  This is invisible to the end customer, but allows for filtering of that content by domain name which makes it much easier for customers at all levels to block this content regardless of what the SafeSearch settings might be."

In other words, IT departments can now specifically block all pornographic results by blocking a single Bing domain.  This means that Bing’s innovative Smart Motion Preview featured can be reinstated in places it has been blocked — such as various businesses, China, and several Muslim nations.

The latest data from Comscore indicates that Bing currently holds 8 percent of the international search market, Yahoo holds 21 percent, and Google holds 64 percent.

This post has been written by Jason Mick on June 16, 2009 6:30 PM couresy of dailytech.com.

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