Study: 23% of UK households have a console

May 13, 2009

According to a new study called Fast Forward, conducted by Harris Interactive, almost a quarter of all UK households now contain a games console. The report questioned 2,000 UK citizens in November and February, with the Wii in particular seeing an ownership increase of 5%. Unsurprising, really, considering the report’s proximity to Christmas and the continuing popularity of Wii Fit in the region.

The analysts at Harris Interactive reckon this increase in console ownership — 23% represents some 14 million people — is down to the economic downturn and the tendency for people to invest in home entertainment, rather than to go out. It might also have to do with the fact that games are lowering in price very quickly in the region. Even the really good ones.

This post has been written by Jem Alexander on May 13th 2009 at 12:01AM couresy of


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